The system worked well in the early part of decade, but there were two very serious
problems that had to be dealt with. The primary cause was the Great American
Depression. At its worst, in 1933, more than 25% of the American work force was
unemployed. Banks failed after the 1929 stock market crash and businesses failed.
This dealt the industry a severe blow. The studios were not the only part of the
economy hurt by unemployment. However, credit was quickly established by the glamour
factories and the New Deal began to put people back to work.
The other problem facing the industry in the early 30's was the moralist censure
articulated by the Protestant Church, civic and women's organizations and others
offended by the moral standards in films. The scandals and licentiousness of the
twenties had created the Hays Office in the prior decade. It was the oversight
office for the content of film standards. By the beginning of the thirties,
the old problem reasserted itself. Martin Quigley, a Roman Catholic layman and
newspaper editor from Chicago, weighed in as an arbiter in the conflict. He was
assisted by David Lord, a Roman Catholic Priest and advisor on Cecil B. DeMille's
King of Kings. Together they drafted the Hollywood Motion Picture Code. It was yet
another statement of the industry's articulation of the moral content for film.
The Catholic Legion of Decency took the lead in threatening an economic boycott
if the code's message was not enforced. With the Depression at its lowest ebb at
the time, the code was adopted. By the following year, adjustments were being made
to questionable material in films.
By the middle of 1934, Joseph Breene went to work for the Hays Office as head of
the new Production Code Administration (PCA). The code was so stringent that films
without the seal of approval of the PCA regarding their moral content were fined
$25,000. It was because both producers and directors were members of the Motion
Picture Producers and Distributors of America (MPPDA); they all subscribed to the
Production Code Administration. Initially the Code was adopted to avoid the looming
threatened economic disaster. It was dropped by the 1950's to make way for more
realistic treatment of social and moral problems in films.